Getting the values by the usage of language, tone of voice, and visual symbolism. Realizing branding strategy is contributed with research, strategy, and design stages. The phase of researching refers to gathering data and analyzing the findings to recognize the business, industry, competitors, target audience, and all the existing brands and designs.
Based on the brand researches, strategies focus on values, business goals, and vision for the future. Setting the tone of voice, providing a rallying point for the team in terms of brand values and business direction are the missions of the strategy segment. Designing has the main role to formulate the visual identity and the implementation step can occur very fast, but it can also last depending on the business’ circumstances.
Successful branding is the result of a thoughtful strategy. Choosing a more proper name, brand mark, logo, and business card will accelerate the process of visibility.
We tend to apply various instruments in order to generate a brand. Let’s see where the journey starts.
The initial phase is defining a brand strategy that refers to diverse strategies and methods. These fundamental strategies are presented below:
• Brand positioning;
• Brand messaging;
• Architecture strategy;
• Nomenclature strategy;
• Corporate vision, mission, and values;
• Brand story;
• Brand character;
• Brand compass & purpose;
• Target audience insight framework.
Then the journey continues with research and insights that consist of professional strategies.
• Brand assessment;
• Qualitative interviews;
• Name and tagline validation;
• Design validation;
• Segmentation;
• Brand tracking.
The culmination of this journey is exactly when you want to illustrate the look of your business with a brand as its identity to others. Visual Branding is a process and its output will be given to you as a branding book. This book includes comprehensive reports in:
• Designing logos;
• Developing stationery systems;
• Designing marketing collateral;
• Designing packaging;
• Guiding visual brand style like videos.
Implementing the brand is not the destination point for us. However, in this step, we can see the practical results of our attempts with utilizing the strategies.
• Brand guidelines;
• Needs assessment workshop;
• Brand implementation planning;
• Brand launch campaign;
• Employee education presentation;
• Brand ambassador program;
• Visual brand element production.
Eventually, we are committed to evaluating and tracking your branding demands and results.